LITTLE SUNNY BITE Celebrates Its 11th Anniversary with the Opening of Its First Flagship Store in Laforet Harajuku!

Tokyo-based fashion brand LITTLE SUNNY BITE is celebrating its 11th anniversary by opening its very first flagship store in “Laforet Harajuku,” a hub of Harajuku culture that also marks the brand’s origins.

The store’s interior design is overseen by the brand’s designer, YOPPY herself. With pink, white, and gray-colored walls and fitting rooms adorned with the brand’s original teddy bear “little sunny bear,” the space is filled with LITTLE SUNNY BITE’s signature charm. In addition to showcasing new collections, the store will offer special commemorative items and collaboration products exclusive to the opening. Shoppers will also receive original novelty gifts on a first-come, first-served basis.

Furthermore, in celebration of the opening, the store will release a theme song “little sunny baby” in collaboration with Ena Mori, a singer-songwriter based in the Philippines.

https://www.youtube.com/watch?v=f0V8vBwQCP8

"After celebrating our 10th anniversary in 2024, we are finally opening our first flagship store. I want to express my heartfelt gratitude to everyone who has supported us so far. For those discovering us through this new shop, we aim to create a space that brings joy and happiness. I’m truly, truly happy that we’ve been able to create a space where people can experience our entire lineup — something we couldn't do before!" Yoppy says.

To celebrate the shop opening, eight special items will be available exclusively at the store. Also in celebration of the opening, exclusive HELLO KITTY × LITTLE SUNNY BITE collaboration items will be available at the store only.